Target Market

Age: 0-11 year olds

Location: Yorkshire

Sex: male and female

Demographics: They will be either not at school/nursery or school.

Live: with their parents/guardians

Personality Traits: being active, energetic, excited, open minded.

Hobbies: being outside, playing, sleeping, eating, socializing with other kids their age.

Price Specific: They will rely on their parents to buy things for them and relating to the football scheme I think that they would be inclined to buy their favourite teams merchandise for example t-shirts, scarves, clothing, hats, toys etc as they would have the team logo on them.

This is quite a wide ages range as the difference between a 0 year old and an 11 year old is quite drastic. At the age of 0 you need total care and attention you cant do anything for yourselves. Where was 11 year olds are quite advanced, can do things themselves, know what they like and what they don’t like and why.

The advantage of trying to appeal to such a young age however is that if you manage to get them supporting the Huddersfield Team from a young age it will hopefully carry on until they are older and they will then pass this onto their children and so on.

Football is also about being proud of where you have grown up/come from because most people support the team that is based close to them. This then joins all those people together who support that team so it’s a very united/ social experience.

From personal experience I attended a few football matches with my dad and sister when we were younger and I know that it was also a time to bond with family as your both enjoying the same experience. I still to this day watch football on the television when its on and even though I’m not a die hard fan as some other people I know, I still feel a sense of pride when they win.