Target Market

Age: 0-11 year olds

Location: Yorkshire

Sex: male and female

Demographics: They will be either not at school/nursery or school.

Live: with their parents/guardians

Personality Traits: being active, energetic, excited, open minded.

Hobbies: being outside, playing, sleeping, eating, socializing with other kids their age.

Price Specific: They will rely on their parents to buy things for them and relating to the football scheme I think that they would be inclined to buy their favourite teams merchandise for example t-shirts, scarves, clothing, hats, toys etc as they would have the team logo on them.

This is quite a wide ages range as the difference between a 0 year old and an 11 year old is quite drastic. At the age of 0 you need total care and attention you cant do anything for yourselves. Where was 11 year olds are quite advanced, can do things themselves, know what they like and what they don’t like and why.

The advantage of trying to appeal to such a young age however is that if you manage to get them supporting the Huddersfield Team from a young age it will hopefully carry on until they are older and they will then pass this onto their children and so on.

Football is also about being proud of where you have grown up/come from because most people support the team that is based close to them. This then joins all those people together who support that team so it’s a very united/ social experience.

From personal experience I attended a few football matches with my dad and sister when we were younger and I know that it was also a time to bond with family as your both enjoying the same experience. I still to this day watch football on the television when its on and even though I’m not a die hard fan as some other people I know, I still feel a sense of pride when they win.

Quality

Quality in business, engineering and manufacturing has a pragmatic interpretation as the non-inferiority or superiority of something. Quality is a perceptual, conditional and somewhat subjective attribute and may be understood differently by different people. Consumers may focus on the specification quality of a product/service, or how it compares to competitors in the marketplace. Producers might measure the conformance quality, or degree to which the product/service was produced correctly.

In terms of quality relating to the football team, i think that it refers to the team playing a consistently high quality game, having players that give 100% every match, a strong team together not just individuals and a good manager that is prepared to drive them forward.

Value

In ethics, value is a property of objects, including physical objects as well as abstract objects (e.g. actions), representing their degree of importance.

Ethic value denotes something's degree of importance, with the aim of determining what action or life is best to do or live, or at least attempt to describe the value of different actions. It may be described as treating actions themselves as abstract objects, putting value to them. It deals with right conduct and good life, in the sense that a highly, or at least relatively highly, valuable action may be regarded as ethically "good", and an action of low, or at least relatively low, value may be regarded as "bad".

What makes an action valuable may in turn depend on the ethic values of the objects it increases, decreases or alters. An object with "ethic value" may be termed an "ethic or philosophic good".

Success

Success may mean, but is not limited to:

• a level of social status
• achievement of an objective/goal
• the opposite of failure
• the succession of successfully executed tasks and sucesses

Character

A character structure is a system of relatively permanent motivational and other traits that are manifested in the specific ways that an individual relates and reacts to others, to various kinds of stimuli, and the environment that will most likely bring about a normal or productive character structure. On the other hand, a child whose nurture and/or education are not ideal, living in a treacherous environment and interacting with adults who do not take the long-term interests of the child to heart will be more likely to form a pattern of behavior that suits the child to avoid the challenges put forth by a malign social environment. The means that the child invents to make the best of a hostile environment. Although this may serve the child well while in that bad environment, it may also cause the child to react in inappropriate ways, ways damaging to his or her own interests, when interacting with people in a more ideal social context. Major trauma that occurs later in life, even in adulthood, can sometimes have a profound effect.

Respect

Respect denotes both a positive feeling of esteem for a person or other entity (such as a nation or a religion), and also specific actions and conduct representative of that esteem. Respect can be a specific feeling of regard for the actual qualities of the one respected (e.g., "I have great respect for her judgment"). It can also be conduct in accord with a specific ethic of respect. Rude conduct is usually considered to indicate a lack of respect, disrespect, whereas actions that honor somebody or something indicate respect.

Pride

Pride is, depending on the interactional and cultural context, either a high sense of one's personal status (i.e., leading to judgements of personality and character) or the specific mostly positive emotion that is a product of praise or independent self-reflection. Philosophers and social psychologists have noted that pride is a complex secondary emotion which requires the development of a sense of self and the mastery of relevant conceptual distinctions (e.g., that pride is distinct from happiness and joy) through language-based interaction with others. Some social psychologists identify it as linked to a signal of high social status

Commitment

Commitment means to show loyalty, duty or pledge to something or someone, and can refer to.

• the act of committing.
• the state of being committed.
• the act of committing, pledging, or engaging oneself.
• a pledge or promise; obligation: We have made a commitment to pay our bills on time.
• engagement; involvement: They have a sincere commitment to religion.
• perpetration or commission, as of a crime.
• consignment, as to prison.
• confinement to a mental institution or hospital: The psychiatrist recommended commitment.
• an order, as by a court or judge, confining a person to a mental institution or hospital.
• Law. a written order of a court directing that someone be confined in prison; mittimus.
• Parliamentary Procedure. the act of referring or entrusting to a committee for consideration.

Trust

• Trust,reliance on another person or entity. Having faith in others and believing them.
• Orreliance on the integrity, strength, ability, surety, etc., of a person or thing; confidence.
• confident expectation of something; hope.
• confidence in the certainty of future payment for property or goods received; credit: to sell merchandise on trust.
• a person on whom or thing on which one relies: God is my trust.
• the condition of one to whom something has been entrusted.
• the obligation or responsibility imposed on a person in whom confidence or authority is placed: a position of trust.
• charge, custody, or care: to leave valuables in someone's trust.
• something committed or entrusted to one's care for use or safekeeping, as an office, duty, or the like; responsibility; charge.

Integrity

Integrity as a concept has to do with consistency of actions, values, methods, measures, principles, expectations and outcome. People use integrity as a holistic concept, judging the integrity of systems in terms of those systems' ability to achieve their own goals (if any). A value system's abstraction depth and range of applicable interaction may also function as significant factors in identifying integrity due to their congruence or lack of congruence with empirical observation. A value system may evolve over time while retaining integrity if those who espouse the values account for and resolve inconsistencies.

Some people see integrity as the quality of having a sense of honesty and truthfulness in regard to the motivations for one's actions. Some people use the term hypocrisy in contrast to integrity for asserting that one part of a value system demonstrably conflicts with another, and to demand that the parties holding apparently conflicting values account for the discrepancy or change their beliefs to improve internal consistency (seen as a virtue)

Honesty

Honesty refers to a facet of moral character and denotes positive, virtuous attributes such as integrity, truthfulness, and straightforwardness along with the absence of lying, cheating, or theft.

I think children of such a young age don't heavily rely on honesty as much as older people but its still important and is a trait that needs to be learnt at a young age.

Honesty relates to the football club as i think its important to be completely honest with the fans. The fans need a team they can rely on to play an honest game and get honest results.

Huddersfield Ben

Huddersfield Ben (c. 1865 – 23 September 1871), an early Yorkshire Terrier, is universally acknowledged to be the foundation sire of the breed. In his day Ben won many prizes, both as a show dog and in ratting contests. He had tremendous influence in setting the breed type for the Yorkshire Terrier, a new breed still under development in Ben's day.

Huddersfield Ben, was a championship show winning dog before the Kennel Club awarded 'Champion' titles; he was undoubtedly the father of the modern Yorkshire Terrier. His son Mozart was the first really big winning Yorkshire Terrier shown throughout Britain by Miss Hannah Alderson.

Yorkshire Terriers

The Yorkshire Terrier is a small dog breed of Terrier type, developed in the 1800s in the historical area of Yorkshire in England. The defining features of the breed are its small size and its silky blue and tan coat

The ideal Yorkshire Terrier character or "personality" is described with a "carriage very upright" and "conveying an important air".Though small, the Yorkshire Terrier is intelligent and active, loves attention and should not show the soft temperament seen in lapdogs.

The Yorkshire Terrier breed is bold and active.They are surprisingly brave for such a small breed. They are, however, also quite loyal and affectionate. Yorkshire Terrier puppies are especially loving and cuddly with their owners in their first 2-3 years.