Target Market

Age: 0-11 year olds

Location: Yorkshire

Sex: male and female

Demographics: They will be either not at school/nursery or school.

Live: with their parents/guardians

Personality Traits: being active, energetic, excited, open minded.

Hobbies: being outside, playing, sleeping, eating, socializing with other kids their age.

Price Specific: They will rely on their parents to buy things for them and relating to the football scheme I think that they would be inclined to buy their favourite teams merchandise for example t-shirts, scarves, clothing, hats, toys etc as they would have the team logo on them.

This is quite a wide ages range as the difference between a 0 year old and an 11 year old is quite drastic. At the age of 0 you need total care and attention you cant do anything for yourselves. Where was 11 year olds are quite advanced, can do things themselves, know what they like and what they don’t like and why.

The advantage of trying to appeal to such a young age however is that if you manage to get them supporting the Huddersfield Team from a young age it will hopefully carry on until they are older and they will then pass this onto their children and so on.

Football is also about being proud of where you have grown up/come from because most people support the team that is based close to them. This then joins all those people together who support that team so it’s a very united/ social experience.

From personal experience I attended a few football matches with my dad and sister when we were younger and I know that it was also a time to bond with family as your both enjoying the same experience. I still to this day watch football on the television when its on and even though I’m not a die hard fan as some other people I know, I still feel a sense of pride when they win.

Quality

Quality in business, engineering and manufacturing has a pragmatic interpretation as the non-inferiority or superiority of something. Quality is a perceptual, conditional and somewhat subjective attribute and may be understood differently by different people. Consumers may focus on the specification quality of a product/service, or how it compares to competitors in the marketplace. Producers might measure the conformance quality, or degree to which the product/service was produced correctly.

In terms of quality relating to the football team, i think that it refers to the team playing a consistently high quality game, having players that give 100% every match, a strong team together not just individuals and a good manager that is prepared to drive them forward.

Value

In ethics, value is a property of objects, including physical objects as well as abstract objects (e.g. actions), representing their degree of importance.

Ethic value denotes something's degree of importance, with the aim of determining what action or life is best to do or live, or at least attempt to describe the value of different actions. It may be described as treating actions themselves as abstract objects, putting value to them. It deals with right conduct and good life, in the sense that a highly, or at least relatively highly, valuable action may be regarded as ethically "good", and an action of low, or at least relatively low, value may be regarded as "bad".

What makes an action valuable may in turn depend on the ethic values of the objects it increases, decreases or alters. An object with "ethic value" may be termed an "ethic or philosophic good".

Success

Success may mean, but is not limited to:

• a level of social status
• achievement of an objective/goal
• the opposite of failure
• the succession of successfully executed tasks and sucesses

Character

A character structure is a system of relatively permanent motivational and other traits that are manifested in the specific ways that an individual relates and reacts to others, to various kinds of stimuli, and the environment that will most likely bring about a normal or productive character structure. On the other hand, a child whose nurture and/or education are not ideal, living in a treacherous environment and interacting with adults who do not take the long-term interests of the child to heart will be more likely to form a pattern of behavior that suits the child to avoid the challenges put forth by a malign social environment. The means that the child invents to make the best of a hostile environment. Although this may serve the child well while in that bad environment, it may also cause the child to react in inappropriate ways, ways damaging to his or her own interests, when interacting with people in a more ideal social context. Major trauma that occurs later in life, even in adulthood, can sometimes have a profound effect.

Respect

Respect denotes both a positive feeling of esteem for a person or other entity (such as a nation or a religion), and also specific actions and conduct representative of that esteem. Respect can be a specific feeling of regard for the actual qualities of the one respected (e.g., "I have great respect for her judgment"). It can also be conduct in accord with a specific ethic of respect. Rude conduct is usually considered to indicate a lack of respect, disrespect, whereas actions that honor somebody or something indicate respect.

Pride

Pride is, depending on the interactional and cultural context, either a high sense of one's personal status (i.e., leading to judgements of personality and character) or the specific mostly positive emotion that is a product of praise or independent self-reflection. Philosophers and social psychologists have noted that pride is a complex secondary emotion which requires the development of a sense of self and the mastery of relevant conceptual distinctions (e.g., that pride is distinct from happiness and joy) through language-based interaction with others. Some social psychologists identify it as linked to a signal of high social status